We developed a new brand identity for Oban Sea Tours, starting with in-depth research and competitor analysis. Our goal was to create a distinctive logo and color scheme that stood out in a crowded market while reflecting the natural beauty and character of the region. The resulting designs are showcased across merchandise and signage, enhancing visibility and promoting the business.
The logo system includes both a wordmark and symbol in horizontal and vertical formats. Using the Cocogoose typeface for a modern nautical feel, the design features McCaig’s Tower with a sailboat at its entrance—linking the brand directly to Oban’s iconic scenery. These variations were crafted to work seamlessly across platforms, from merchandise to social media and mobile devices.
To bring the brand to life online, we designed a website that highlights the stunning landscapes, wildlife, and landmarks experienced on tours. Featuring the client’s own photography and drone footage of McCaig’s Tower, the site offers an immersive visual journey. It also integrates a third-party booking system for easy reservations, alongside sections for FAQs, tour details, wildlife sightings, and the company story—delivering a complete and engaging user experience.
